Morning Fresh — 30 Million Gang Campaign

Challenge

To celebrate three decades in Nigerian households, Morning Fresh under its parent company PZ Cussons launched the 30 Million Gang Campaign to reward loyal consumers and reinforce its position as a trusted household brand. The campaign required nationwide visibility, strong consumer participation, and emotionally resonant storytelling across multiple touchpoints.

Approach

Roztomily led PR and campaign amplification efforts, with a focus on maximising visibility and strengthening the brand's reputation as one that genuinely values and rewards its consumers.

Outcomes

• Significant increase in national awareness for the campaign.
• High consumer participation driven by reward-based engagement.
• Strong reinforcement of brand loyalty across key audiences.
• Consistent media and digital conversations throughout campaign duration.
• Strengthened perception of Morning Fresh as a rewarding household brand.