The first Meet the Maker event in Africa — staged at the Irish Consulate in Lagos to promote premium Irish spirits in Nigeria.
Challenge
Bord Bia hosted its first Meet the Maker event in Africa in 2021 at the Irish Consulate in Lagos to promote premium Irish spirits in Nigeria, showcase Irish distillers, and deepen engagement with key stakeholders within the local market.
Approach
A detailed communications and event execution plan was developed to guide the rollout, ensuring strong stakeholder participation and coordinated media presence. We also supported the experience with audio-visual production and structured media amplification across digital and traditional platforms.
Outcomes
- Successfully delivered the first Meet the Maker event in Africa with strong stakeholder attendance.
- Achieved over 50% in earned media value across campaign coverage.
- Extended visibility through coordinated media and content amplification.
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