Grassroots open-market activations bringing the Good Mama brand directly to traders and shoppers across Nigeria.
Challenge
Good Mama launched the 9ja Queen Open Market Fashion Show to deepen engagement with everyday consumers by activating directly within high-traffic market environments across Nigeria.
Approach
The campaign focused on bringing brand experience closer to consumers through interactive, reward-driven engagement and live activations. Execution was anchored in grassroots visibility, ensuring strong connection with traders, shoppers, and retail communities.
Outcomes
- Strong visibility across multiple open markets nationwide.
- Increased emotional connection with everyday consumers.
- High engagement through interactive on-ground activations.
- Positive sentiment across both offline and digital channels.
- Strengthened brand presence within core consumer communities.
Gallery
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