Bet9ja — Reputation Management

Challenge

On 6 April 2022, Bet9ja experienced a cyberattack that resulted in a temporary shutdown of its platform, triggering widespread conversation across social media, news platforms, and stakeholder channels.

Approach

In response to the developing situation, a crisis communication framework was implemented to manage public perception, stabilise stakeholder confidence, and guide consistent messaging during the disruption.

Outcomes

• Stabilised brand communication during a high-risk reputational crisis.
• Maintained stakeholder trust through structured and transparent messaging.
• Helped reduce potential customer attrition during downtime.
• Achieved controlled media amplification and narrative alignment.