Annual mixology competition delivered across five editions to promote Irish drinks in the Nigerian market.
Challenge
Bord Bia's Irish Mixers Club was created as an annual mixology competition in Nigeria to promote Irish drinks and celebrate St. Patrick's Day through industry engagement.
Approach
Over five editions, the programme has been delivered as a fully integrated experience covering campaign rollout, participant engagement, grand finale management, and media amplification.
Outcomes
- Increased visibility for Irish drinks in the Nigerian market.
- Successful execution of five consecutive editions of the competition.
- Strong engagement from bartenders and mixologists nationwide.
- Consistent media coverage across all editions.
- Built an active and recurring community around the campaign.
Gallery
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